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Fermented Foods Before Fridges: An Irish Samhain Story

Fermentation is everywhere right now. Supermarket shelves are full of kombucha, kefir drinks, gut shots and products promising billions of bacteria. Social media is packed with sourdough starters...

The Rise of “Food as Medicine” – What’s Real, What’s Marketing?

About Kefir, Opinion Piece

Over the past year, I’ve found myself having the same conversation in very different places. At Electric Picnic, at the Samhain Festival in Kells, and in conversations with everyday people just trying to feel better in their own bodies. The phrase that keeps coming up...

Kefir Is Taking Over TikTok – What’s Real, What’s Not

About Kefir, Gut Health, Health Benefits

If you’ve spent any time on TikTok lately, you’ve probably seen kefir popping up everywhere, from “morning gut health shots” to “kefir overnight oats” to “I healed my gut in 2 weeks” videos. It’s brilliant to see fermented foods becoming mainstream… …but with virality...